Creating full-funnel content strategies

Our MO is quality over quantity, and our team is no exception. With experience across journalism, PR, sales, and operations, we develop comprehensive content strategies for B2B tech companies.

Meet
our experts

Christopher
Walsh Sinka

CEO

Christopher Walsh Sinka is founder and CEO of Hookline&, where he brings to bear nearly a decade of expertise developing high-performing content strategies for clients ranging from New Relic to Vimeo to The World Bank. Before launching Hookline&, Chris was vice president and head of content at Bateman Agency, a tech public relations agency based in San Francisco. Chris is known among clients for quickly developing productive, trusting relationships with executives and writing thought leadership with few edits required.

Mark Dunphy

Director & Head of Media

Mark Dunphy is director and head of media at Hookline&, where he draws on his experience as a public relations manager and journalist. Mark joined Hookline& following successful stints at Bateman Agency and Riff City Strategies, helping clients in cybersecurity, developer tools, and public affairs to build brand awareness and capture media attention. Mark began his career as a writer for the Boston Globe and the San Antonio Express-News.

Hannah Taylor

Staff Writer

Hannah has a strong background in content marketing for the tech industry. Before joining Hookline&, Hannah spent five years writing for a Barcelona-based software development company. She specializes in transforming complex topics into content that drives results.