80% of thought leadership never reaches buyers
80% of thought leadership never reaches buyers
TOP FUNNEL
Easy to measure. Easy to create. Low impact on B2B deals. Most agencies stop here. Right when the conversation gets interesting.
MID FUNNEL
Now, buyers are starting to engage, going deeper. You need real insights to create this content—so most agencies stick to the fluff.
Bottom funnel
This is where deals wobble. Buyers ask hard questions. It's hard to create, but it has the biggest impact on B2B deals.
If content isn't helping your sales team sell faster, then why create it?
Hookline& flips the funnel—getting straight to what sells
When is the last time you bought B2B software from a 500-word SEO blog post? Or ran to a demo after reading a press release? You don't need a lot of content. You need content that grabs B2B buyers, sells them your story, and helps them over hidden hurdles in their decision-making.
When is the last time you bought B2B software from a 500-word SEO blog post? Or ran to a demo after reading a press release? You don't need a lot of content. You need content that grabs B2B buyers, sells them your story, and helps them over hidden hurdles in their decision-making.
01.
Get attention
You'll get two high-quality pieces per month published on your owned and sponsored channels delivering revenue impact without content waste.
02.
Persuade & follow through
You'll get your entire sales team selling the same story with a smart library of content they can use to win critical moments in high-value deals.
How we cut the content waste
Hookline&
OTHER AGENCIES
REFILLING COFFEE
GETTING RESULTS
CHASING COVERAGE
CHASING AWARDS
CHASING PRESS RELEASES
Skip straight to decision makers
First, we cut low-quality distribution. Instead of betting that a prospect will stumble on some random article in the depths of Enterprisers Project, Hackernoon, or MarTech Advisor, you’ll get a targeted content program aimed right at the places where your buyer actually spends time and reads content.
Scale your CEO’s selling powers
Most content people aren’t sales people. They think getting some high-level buzz is enough to win deals. But why stop when the conversation is just getting interesting? Hookline& helps to scale the messaging inside your CEO’s head with persuasive thought leadership that helps address the thorniest, most persistent questions in your sales cycle.
Shorten deal cycles
If content isn’t helping your sales team sell faster, why create it? Our content programs focus on the moments where deals start to wobble, helping sales answer the toughest questions that can either win or kill B2B deals.
DON’T HIDE THE PRODUCT
61%
61% of decision-makers say that thought leadership is more effective at demonstrating the value of products/services than traditional product-oriented marketing.
Source: EdelmanReject the premise
48%
48% of decision makers want provocative ideas and data-backed POVs that challenge their assumptions.
Source: EdelmanLess content, higher quality (sorry ChatGPT)
29%
Only 29% of CEOs believe that overall quality of the thought leadership their organization publishes is very good or excellent.
Source: Edelman29%
48%
OUR CLIENTS GET RESULTS
