Float above the content flood
Stop using disjointed, low-impact content to market your B2B products.
Individual services are effective, but the best content works together to hit prospects from every angle of the funnel.
Thought leadership
BOTTOM OF FUNNEL
Push prospects over the purchasing edge by answering their last nagging questions with unique insights from your CEO — the ultimate expert on your products.
Customer case studies
MID FUNNEL
Never ask prospects to take your word for it. By telling the stories of your other customers, we’ll give them the social proof they need to trust your products will solve their problems.
Proprietary reports
TOP OF FUNNEL
Demonstrate you’re a leader by publishing research — without the high costs or huge effort. We’ll manage everything from writing the questions to analyzing the data to drafting the final report.
01.
Use your CEO’s voice to persuade
“Your CEO’s time is valuable” is an understatement. We don’t need any hand-holding — just 30 minutes of their time to gather unique insights and help your sales team close more deals by answering common prospect objections.
02.
Keep driving results
Don’t publish gold and then forget about it. We’ll make sure your sales team knows where your thought leadership content lives, what questions it answers, and keep it delivering value for years to come.
03.
Hit the sales nail on the head
Thought leadership written by PR firms strips out your sales message. When you control the narrative, you can weave in your sales pitch so it does what it’s meant to—convert.
The Hookline& team plays a key role in our thought leadership efforts, working seamlessly with our team, including executives and our CEO. They deliver drafts that capture our company’s voice with minimal edits. Their content has been instrumental in advancing our go-to-market initiatives and driving brand awareness. We’re proud to partner with Hookline&; they understand our story and know how to keep readers engaged.
— Lauren Koszarek, Vice President Brand and Growth Marketing at Workera
Let your case studies do the talking
Untapped potential in case studies
Customer success and content teams can be afraid to ask for case studies. And if they do manage to schedule an interview, they’re so in the weeds internally that they can’t see what’s compelling — and what isn’t.
How Hookline& crafts stories that convert
Before starting the customer interview, we’ll identify the metrics and angles that demonstrate value — so your story resonates with potential customers.
We’ll help lead the interview to make sure we’re making the most of each minute, asking the right questions, and filling in any holes.
We use the voice of the customer in quotes as much as possible for authenticity. Help prospects recognize their challenges in the words of your other customers.
Your turnkey solution to crafting data reports
When data reports overwhelm
Proprietary research builds brand credibility, but the idea of releasing a data report can be intimidating. You don’t need a $150K Forrester report — Hookline& can get it done better for a fraction of the cost.
Let Hookline& take them off your plate
We’ll use data to explain why prospects need your service at this exact time. We’ll help you manage affordable research services, write survey questions that uncover compelling angles, and draft a report that leaves the reader dying to know more.
"I'm always impressed by the speed and quality of Hookline&'s work. For our 2024 State of Engineering Management Report, they turned raw survey data into a compelling written report, handled all of our edits and comments quickly, and managed a targeted PR campaign from start to finish. They never need hand-holding, so we're not pulled away from our core marketing activities. We're really thrilled with the results."
— Kyle Lacy, CMO, Jellyfish
