Let's get straight to the work that converts
With Hookline&, you won’t get the usual big-agency song-and-dance.
There’s no three-day brand discovery workshop in Palo Alto. You won’t wait months for our ‘heavily designed, light on insights’ strategy deck or waste time chasing coverage that buyers never see. Instead, we head straight to the hard questions that create strong thought leadership content.
How do your top execs communicate your product benefits and category story?
Where are buyers getting stuck with believing your product promises?
How can we use content to help sellers overcome objections at critical deal moments?
Simple pricing & immediate progress
Starting from $5,000
per month with a minimum 6-month engagement
Pinpoint where deals are wobbling and create precise messaging
Deliver multiple high-quality pieces per month
Build a searchable library of content to use in critical sales moments
Use simple metrics & feedback from your sellers
Here’s how we’ll get straight to work
WE START WITH YOUR EXECUTIVE POVS
When executives are involved in deals, things tend to go well. So we start with the best salespeople in your organization—your top executives.
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We interview one executive of your choice. This helps us shape the story, find the hooks, and build a narrative that your sellers can master.
Next, we interview your marketing lead and sales lead. This gives us a field perspective. The goal is to pinpoint where deals are wobbling. “What was the last question the buyer asked before the deal went sideways?”
Using the executive and field POVs, we then develop a content strategy that will help sales overcome the hardest parts of the selling process, answering specific questions with high-quality content.
MEET BUYERS WHERE THEY ARE
A few interviews are enough to get the team moving. We draft two pieces per month, then place those pieces on owned and sponsored channels.
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SEO content is obsolete, and earned media placements are evaporating with every new round of media layoffs.
Focusing on owned and sponsored channels allows you to control the message, publishing the 20% of content delivering 80% of the results.
HELP EVERY SELLER IMPROVE THEIR GAME
Once we’ve started publishing content, we’ll then help your sellers with communicating your product’s value and effective follow-through.
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We build a custom library, tailored for your sales team. Each content piece is tagged according to the themes of the pieces and what questions are answered within each article.
We provide your salespeople with suggested copy on how to share the content on their social profiles, and we suggest exactly how and when to introduce these pieces in the sales cycle.
There’s no better sales tool than a compelling executive. Our thought leadership content and sales enablement approach scales the executive’s voice without draining their time and attention.
ADJUST WITH SIMPLE METRICS
At the end of six months, we interview a handful of your salespeople and ask two things:
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01.
Did you use this content?
02.
Did it help you win more deals?
Those are the metrics. With these answers, it’s clear whether you got value out of the program and gives us qualitative insights to evolve the content approach.
What to expect from Hookline&
Junior content people chasing high-level traffic & generic insights on broad SEO topics
Endless hours spent chasing media hits, awards, and strategy decks that go unused
Bamboozling monthly reports that justify hours & puff up impression metrics
Differentiated content angles that fix obvious holes in your sales process
Immediate progress with two high-quality pieces going live every month
Simple metrics focused on what matters: helping sellers win more deals
